The COVID-19 pandemic was an extremely difficult time for small and big businesses alike. The business world is not the same as it was a year ago, and adaptations must be made to adjust to these changes. As the world begins to see the light at the end of the tunnel, it is important to consider how this experience can improve your small business going forward.
As lockdowns forced in-person markets and stores to shutter their doors, many businesses were forced to rapidly move online. While at the time this added stress to an already difficult time, the online platform is exceptionally valuable in expanding your customer base. As lockdowns are lifted, many consumers will continue to prefer the online interactions over those in person. Maintain a solid online presence through your website and social media platforms to keep customers engaged no matter how they find you.
Sales weren’t the only thing to move online during the lockdown - many jobs did the same. While everything is starting to begin back in person, small business owners shouldn’t discredit the benefits of continuing remote work in some capacity. Not only can virtual work reduce overhead costs such as rent, but it also allows you and your employees to live and work from anywhere.
The lockdowns made it clear to consumers that if they don’t support local businesses, those businesses will not survive. Many small business owners will benefit if they choose to. A great way to bring in business is to look for community opportunities like farmers markets or online newsletters. Post-pandemic, sometimes informing potential customers of the opportunity to shop local is enough.
Those who survived – or even began their small businesses – during the lockdowns know that it’s no easy feat. Adaptations had to be made like never before. To prepare against similar problems in the future, small business owners must have an increased understanding of risk management. Often, risk management in a small business means preemptively building a diverse knowledge base.
By understanding how businesses are likely to operate moving forward, you can stay ahead of the curve, ensuring your business won't experience any growing pains from the shift back to the new normal.